BrandFAQs takes brand management beyond the walls of marketing. When customers respond to a BrandFAQs study, they’re reporting on the sum total of their experience with your brand. Sharing the results of this study with sales, customer service, accounting, senior management, even your board of directors, quickly drives home the point that brand management is much more than a marketing department activity.
In addition to “checking boxes,” your customers are given several opportunities to express themselves in complete sentences. Responses range from kudos to complaints to suggestions for improvement. In every case, the result is a more complete understanding of the perceptions on which your customers are basing their behaviors.
BrandFAQs lets you compare results among various groups of respondents. Pre-segment your invitation list by region, business unit, even salesperson. You can also include prospects, business partners, employees and other key stakeholders.